Imagine is a new ad campaign created by Germany ad agency Jung von Matt for the Danish toy manufacturer LEGO. It challenges readers to place recognizable characters constructed in block form. The idea for the campaign was to recreate minimalist representations of iconic cartoon characters from popular animated TV shows like The Simpsons (see above). The campaign highlights perfectly what LEGO is all about, igniting your imagination. See all of ads after the cut.

Can you guess who is who?

1. The Simpsons, 2. Teenage Mutant Ninja Turtles, 3. Southpark, 4. Bert & Ernie, 5. Donald Duck and his nephews, 6. Lucky Luke and The Daltons, 7. Asterix & Obelix, 8. The Smurfs

All images © LEGO (via)