Liquid type in motion by Ruslan Khasanov

This amazing animated liquid typography, created by Russian artist Ruslan Khasanov, will have you mesmerized in a second. Khasanov produced a series called “Liquid type in motion“, which shows him producing beautiful liquid letters.

Utilizing over 5000 photographs of ink spots dissolving into water, Khasanov created this amazing type that disappears while reading. Khasonov’s type is absolutely breathtaking and intriguing. The movement of the fluid is beautiful. It’s also very much hypnotic. It reminds me of staring into a fireplace, hard to take your eyes from.

(via adweek)