We are a design team located in New York City that produces artworks under the name 200pt. The name "Two Hundred Point" has several meanings for us, one of which refers to the scale of type we use when making t-shirts and posters. We also like the connection with hunting culture in the North Eastern U.S, where a 200 point Buck is the standard by which all big game is measured—It is this reconciliation of opposites, along with the combination of high and low—that we seek to explore in our art and design.
This print series is inspired by the Romantic era of the 1770's as well as it's brief revival in the 1980's. The Romanticism of the late 18th century was a reaction to the Enlightenment Era, a time when life was approached and understood through scientific study and formulaic deduction. As opposed to the Rationalists of the Enlightenment Era, the Romantics were much more interested in imagination and emotion and were more inspired by the beauty and adventure they found in untamed nature than the mechanical rigor of the industrial revolution. This series of prints seeks to illustrate the struggle between Romanticism and Rationalism while also exploring the harmony that can occur when two diametrically opposed ideas come together.
Our Fall / Winter 2010 collection of art prints was inspired by motivational posters from the 1980's. Specifically, we were inspired by posters that were hung in corporate offices; the "Hang In There Baby!" poster (roughly translated "Tiens bon-cherie!" in French) being the most popular. Our intent was to elevate this genre of kitsch posters; making them more aesthetically elegant by combining Victorian-era French patterns with modern typography and more conceptually visceral by changing the content (most of which came from a book about a 19th century, U.S. type foundry called "MacKellar, Smith's & Jordan" that was written by Doug Clouse and published by Oak Knoll Press). Whether in your living room, bedroom, in your studio or cubicle; we hope that these posters will inspire you to find light amidst the darkness, to imagine, create, and just keep plugging away.
This collection of prints is inspired by the randomness and oversaturation of media in our daily lives, which we often choose to expose ourselves to. The finished collection will be about ten different "images" of things we've come across in an hour of surfing Tumblr and various News websites.